Ashley Gold Net Worth | Celebrity Net Worth
What is Ashley Gold’s net worth?
Ashley Gold is a well-known American pawn shop manager and reality TV personality with an estimated net worth of $1 million. She gained fame when American Jewelry and Loan, her family’s pawn shop, was featured on the TruTV reality series “Hardcore Pawn.” The show, which aired 162 episodes across nine seasons from 2010 to 2015, also included her father, Les Gold, brother, Seth, and mother, Lili Gold, along with various employees from the shop.
Ashley started working in her father’s pawn shop during her elementary school years, where she penned her first pawn receipt at the age of seven. She graduated from the University of Michigan with a Bachelor’s Degree in Business Administration and later obtained her Diamond Certification from the Gemological Institute of America. She ultimately returned to her father’s shop on a full-time basis and currently holds the position of General Manager.
Ashley Gold and her father Les Gold (Photo by Amanda Edwards/Getty Images)
Hardcore Pawn
The family business and its members—Ashley, her father, brother, and mother—were central to the truTV series “Hardcore Pawn.” The show debuted with a pilot episode on December 21, 2009, transitioning to a regular series in August 2010. Over nine seasons, it produced a total of 162 episodes, with the final episode airing in 2015. Its premiere attracted 2 million viewers, making it one of the most popular programs in truTV’s history.
The series was instrumental in setting the stage for pawn shop reality shows but took a unique approach by highlighting conflict and drama rather than focusing solely on historical items and negotiations.
Key elements the show spotlighted included:
- Everyday operations of the pawn shop
- Family dynamics involving Les Gold and his children, especially the rivalry between Seth and Ashley
- Dramatic encounters with customers attempting to pawn or sell their possessions
- Unusual or distinctive items brought into the store
The show became known for:
- Its confrontational style and frequent heated exchanges with customers
- Being set against the backdrop of Detroit during challenging economic times
- Often being compared to History Channel’s “Pawn Stars,” though “Hardcore Pawn” carried a grittier, more intense tone
- Controversy over claims that many interactions with customers were staged or exaggerated for entertainment
- Achieving high ratings for truTV, cementing its status as one of the network’s top shows at that time
AshleyGold.com
Ashley is also referred to as Ashley Broad, a result of her marriage to Jordan Broad in 2003. In 2015, she founded Pawn Chick Shopping, which eventually evolved into AshleyGold.com, a platform for selling handmade gold jewelry for both men and women.
In 2006, Ashley and Jordan purchased a house in Bloomfield Hills, Michigan, for $645,000. Today, this property is valued at around $900,000.
All net worth estimations are based on data obtained from public sources. When available, we incorporate private tips and insights from the celebrities or their representatives. While we strive for accuracy in our figures, unless noted otherwise, these are only estimates. We appreciate any corrections and feedback, which can be submitted via the button below.
